Membership & Marketing

Membership is the life blood of our organization. We must provide each targeted age youth the opportunity to join a quality Scouting program.

The Jayhawk Area Council has two main population centers that have growing populations and nine counties with declining populations. In the rural areas and inner-city Topeka, school consolidations have been taking place.  Furthermore in two of our largest school districts, we have little or no access to classrooms or flyer distribution.

Membership:

  • OLYMPUS DIGITAL CAMERAIncreased total market share from 9% to 11% with a focus on Cub Scout and Boy Scout.
  • Increased retention of you from 65/2% to 74.6%.
  • Worked with schools with little or no access for alternative ways to recruit youth.
  • Developed relationship with Junior Achievement of Kansas matching their career program’s strengths with our Exploring programs to generate new posts and new Explorers.
  • Utilized interns from Washburn University to serve as program staff for after-school programs tapping into matching funds available from the state to underwrite a portion of the expenses.
  • Secured project sale for “theme-based give-away items” for every new Scout in fall campaign.
  • Implemented a Webelos to Scout Tracking System to track every Second Year Webelos had ample opportunity to joined a Boy Scout Troop. Developed a follow-up plan to make sure those not joining a troop were contacted and encouraged to join.
  • Developed tracking system, exit surveys, and follow-up plans of youth leaving the program to determine reasons and ways to re-engage them. Data used to help prevent future losses.

Marketing:

  •  ServiceCreated multiple Annual Reports covering numerous councils.
  • Worked with Topeka Capital Journal to develop a marketing plan for Council Membership Drive.
  • Worked with local TV & radio stations to promote membership and fundraising events.
  • Have developed three Long Range Strategic Plan reports.
  • Worked with the Salina Journal to develop a Community Report on Scouting distributed to all their customers state-wide during Scout Anniversary Week.
  • Developed a Program CD to replace materials distributed at roundtable kick-off events reducing paperwork and cost while increasing accessibility of materials to unit leaders.
  • Introduced social media avenues and utilized online meeting programs to bridge geographic challenges of council volunteers.